About us
We are
We aim for
Driven by nature
We believe in the power, purity, and beauty of the natural world and we are committed to protecting it.
Our mission is to bring conscious, sustainable alternatives to the Caribbean so that people, businesses, and the environment can thrive together.
A more sustainable Caribbean
We promote conscious living in the region by supplying eco-friendly products and sharing the knowledge behind them.
Our focus includes, supporting sustainable tourism, reducing harmful chemicals, protecting our oceans and reefs, encouraging environmentally responsible choices
We want
We care
To make sustainability accessible
At Agrinature, we don’t just offer products; we offer practical, everyday solutions that help people and businesses live and operate more sustainably.
From natural personal care to chemical-free mosquito control, we make sustainability simple and achievable.
About the future of our islands
Every small choice has an impact. By choosing eco-friendly alternatives, we protect the environment, support healthier communities, and safeguard our islands for future generations.
Join us in creating a cleaner, more conscious, and more resilient Caribbean.
"Together, we can make a difference and
build a greener future for the Caribbean."
Meet our founder: Pieter van Baren
A true nature enthusiast, Pieter grew up in Curaçao with a veterinarian father who instilled in him a deep love for animals, plants, and the outdoors. From exploring reefs to working the land, Pieter developed a profound connection to nature and a strong network that allows him to make real change.
With a degree in Tropical Agriculture and experience around the world, Pieter founded Agrinature in 2017 to bring both knowledge and eco-friendly solutions to the Caribbean. Beyond the company, he advises the WWF Netherlands and leads initiatives in sustainable fisheries, coral reef conservation, and food security.
His mission: inspire conscious living and make sustainability practical, impactful, and accessible for the region. For today and for generations to come.
Pieter's journey
Born and raised in Curaçao
Bachelor in Tropical Agriculture
Van Hall Larenstein, The Netherlands
Exchange program and internships in Spain, Zanzibar, Indonesia and Panama
Policy Advisor
Advisor for agriculture and fisheries for the Dutch Ministry of
Economics in the Caribbean Netherlands
Responsible for:
Animal Husbandry, Veterinary Issues, Animal Welfare,
Phytosanitary Legislation, Pesticides and Tourism.
- Secretary of the Fisheries Commission BES
- Deputy CITES officer for the Caribbean Netherlands
- Board member of the Gulf and Caribbean Fisheries Institute.
Founder of Agrinature
Started with consultancy services and quickly added the import and distribution of natural and environmentally friendly products
Dutch Caribbean Program Advisor
For the World Wide Fund for Nature team (WWF); oceans division
Concerning ocean matters such as coral reef conservation, sustainable fisheries, lobbying for financial resources and decentral waste water treatment.
Director of Soltuna
Foundation that promotes agriculture on Curaçao
Meet our Managing Director:
Tom van den Berg
Since 2025, Tom van den Berg has joined Agrinature as managing director, bringing extensive commercial experience and a strong network in the Caribbean tourism industry. With entrepreneurial background in operations and supply-chain, Tom combines strategic vision with hands-on leadership.
Specializing in logistics, international sourcing and product development, Tom focuses on professionalizing Agrinature’s operations and expanding its product and service portfolio.
His goal is to grow the company organically while staying true to its core values, enabling Agrinature to make an even bigger positive impact across the Caribbean region.
